£136.57

Routledge - After the Media: Culture and Identity in the 21st Century

Name: Routledge - After the Media: Culture and Identity in the 21st Century
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Science, Nature & Maths

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Description

Explore the evolving landscape of media and cultural studies with this text from Routledge. As the traditional media paradigm undergoes a major shift, this book examines the current state of the field and the rise of an active consumer culture. For years, media studies in educational settings focused on mass media and its direct effects on society. However, the arrival of new media technology has changed the relationship between audiences and media creators. This book addresses the challenges facing media education as boundaries blur and the status of the subject is questioned. Whether you are looking for a discussion on the need for a rethink of media studies or a cautious examination of current trends, this text provides a deep look into how identity and culture function in a post-mass-media world. It is a necessary resource for understanding the transition from traditional models to the modern, digital-driven environment we live in today.

Key Features

Analyzes the transition from traditional media paradigms to a modern, active consumer culture.

Examines how new media technology has blurred the lines between the audience and media producers.

Discusses the changing status of media studies within educational systems and schools.

Explores the impact of modern technology on how culture and identity are formed in the 21st century.

Provides a critical look at the debate between rethinking media studies and maintaining a cautious approach.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415586828
Category: Books > Subjects > Science, Nature & Maths
Domain: Amazon UK
Release Date: 13 May 2011
Listed Since: 22 June 2010

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Routledge - After the Media: Culture and Identity in the 21st Century

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