Routledge Adaptive Rhetoric - Evolution and Culture Book

Explore the connection between biology and communication with Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion. Part of the Routledge Studies in Rhetoric and Communication series, this book addresses a significant gap in traditional rhetorical scholarship. For years, the field has focused almost exclusively on culture to explain how people persuade one another. While cultural context provides important historical details, it often misses how our physical bodies and brains shape and limit rhetorical acts. This work moves beyond the limitations of the cultural model to introduce evolutionary biology into the conversation. By doing so, it challenges the idea of human exceptionalism and offers a new biocultural paradigm for understanding persuasion. Readers will gain a more complete view of how biological and cultural influences work together. This book is an essential resource for anyone studying how human evolution and social structures combine to drive the way we communicate and persuade in the modern world.