A Practical Guide to Indie Game Marketing - Routledge - Image 1

£162.30

Routledge A Practical Guide to Indie Game Marketing - Routledge

Name: A Practical Guide to Indie Game Marketing - Routledge
Brand: Routledge
Price: 162.3 GBP
Availability: InStock

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Description

A Practical Guide to Indie Game Marketing teaches independent game developers how to build visibility and sell their games with limited budgets and resources. Written by seasoned marketing professional Joel Dreskin, this book delivers practical tools and actionable techniques that indie developers can implement immediately to earn regular income from their work. The guide focuses specifically on the unique challenges faced by small teams and solo developers, providing recommendations tailored to those with constrained staffing and financial resources. Marketing proves nearly as vital to a game's success as its quality itself, and this Routledge publication bridges that critical gap by offering strategies designed for realistic indie studio constraints. Whether you're launching your first title or scaling an established game, this book equips you with the knowledge to navigate the competitive indie market effectively.

Key Features

A Practical Guide to Indie Game Marketing by Routledge offers practical, immediately actionable marketing techniques tailored for independent developers with small budgets.

Author Joel Dreskin draws on extensive marketing experience to provide recommendations specifically designed for indie game studios with limited staff and resources.

This guide addresses the vital role marketing plays in indie game success, treating it as essential to commercial viability as game development itself.

Routledge's marketing guide includes tools and strategies for building game visibility and driving sales within realistic budget constraints faced by indie developers.

The book delivers proven techniques that solo developers and small teams can execute without requiring large marketing budgets or extensive personnel.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113842823X
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 27 July 2017
Listed Since: 31 August 2017

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Routledge A Practical Guide to Indie Game Marketing - Routledge

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