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Amsterdam University Press Orchestrating Public Opinion: Music in US Presidential Campaign Ads

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Description

This groundbreaking analysis explores how music shapes political persuasion in US presidential campaign advertising from 1952 to 2016. While traditional studies of political ads often overlook music's influence, this book reveals that musical composition frequently dominates over images, words, and narration in determining an ad's emotional impact and message. Drawing on comprehensive research spanning seven decades of Eisenhower through contemporary campaigns, the author demonstrates that music sets mood, affects viewer feelings, and fundamentally influences political perceptions in ways that speechwriters and visual designers cannot achieve alone. Essential reading for anyone interested in the intersection of music, media, and democratic persuasion.

Key Features

Covers 64 years of US presidential campaign advertising history from Eisenhower to 2016 with detailed musical analysis.

Demonstrates how music functions as the dominant persuasive element in political ads, often surpassing visual and verbal components.

First comprehensive academic study specifically examining music's role in shaping voter perception and emotional response to campaign messaging.

Published by Amsterdam University Press and Routledge, offering scholarly authority on media, music, and political communication.

Explores the psychological mechanisms by which musical composition influences mood and viewer interpretation of political narratives.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 December 2017
Listed Since
08 March 2017

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