£70.42

Amsterdam University Press Orchestrating Public Opinion - Music in US Political Ads

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Description

Explore the hidden power of sound in political communication with Orchestrating Public Opinion. While most studies of political advertising focus on text and visuals, this book examines how music sets the mood and influences voter perceptions. It provides a detailed look at how musical choices shape the message in US presidential campaign ads from 1952 to 2016. From the Eisenhower era to modern campaigns, this research reveals that music is often the most important factor in an advertisement. It can be more impactful than images, words, or narration alone. This study is a must-read for those interested in how auditory elements drive emotional responses and change how the public views political candidates during election cycles.

Key Features

Provides a detailed exploration of music's role in US presidential campaign advertising from 1952 to 2016.

Analyzes how music sets moods and affects feelings to influence voter perceptions.

Demonstrates how music can be a dominant factor in ads, often outweighing images, words, or narration.

Offers a unique perspective on political advertising by focusing on the impact of sound and melody.

Covers a wide historical range from the Eisenhower administration to the present day.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 December 2017
Listed Since
08 March 2017

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