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New Generation Publishing Marketing to the Invisible Investor - Paul Das Digital Guide

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Description

How do you reach the investor you never see? This question is central to the modern fund manager. As the financial industry shifts from face-to-face meetings and physical events toward online contact, marketing strategies must evolve. In Marketing to the Invisible Investor, Paul Das applies over 20 years of financial marketing experience to help you navigate an investor journey that is now largely digital. This book provides a roadmap for funds to capitalize on this new reality. You will learn how to use digital techniques to reach prospects and clients more effectively than traditional methods. The text covers essential topics including data collection and analysis to help financial companies master the digital landscape and connect with the modern investor.

Key Features

Learn how to navigate a digital investor journey using insights from author Paul Das and his 20+ years of financial marketing experience.

Discover how financial companies can capitalize on the shift from face-to-face meetings to online contact.

Explore effective digital techniques designed to reach prospects and clients more efficiently in the 21st century.

Gain knowledge on essential digital processes including data collection and analysis for fund marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 August 2021
Listed Since
17 August 2021

Barcode

No barcode data available

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