Marketing to the Invisible Investor (Second Edition) - Image 1

£69.08

New Generation Publishing Marketing to the Invisible Investor (Second Edition)

Name: Marketing to the Invisible Investor (Second Edition)
Brand: New Generation Publishing
Price: 69.08 GBP
Availability: InStock

Brands & Corporate Identity

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Description

How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.

Product Specifications

Brand: New Generation Publishing
Format: hardcover
ASIN: 183563091X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 20 December 2023
Listed Since: 08 January 2024

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New Generation Publishing Marketing to the Invisible Investor (Second Edition)

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