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£120.00
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27 days of data · current price £120
Cengage Learning Marketing Management - Cengage Learning Textbook
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Description
Key Features
Cengage Learning's Marketing Management covers comprehensive marketing theory and contemporary business strategy applicable across industries.
The textbook includes real-world case studies and examples that demonstrate how organisations implement marketing principles effectively.
Strategic frameworks within Marketing Management address consumer analysis, market segmentation, and competitive positioning for practical application.
Cengage Learning's structured approach integrates digital marketing, brand management, and integrated marketing communications throughout.
This business textbook provides analytical tools and decision-making methodologies essential for marketing professionals and business students.
Product Specifications
- Brand
- Cengage Learning
- Format
- hardcover
- ASIN
- 0030196922
- Domain
- Amazon UK
- Release Date
- 01 January 1980
- Listed Since
- 04 January 2003
Barcode
No barcode data available
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