Manufacturing Indianness: Nation-Branding and Postcolonial Identity - Image 1

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Manufacturing Indianness: Nation-Branding and Postcolonial Identity

Name: Manufacturing Indianness: Nation-Branding and Postcolonial Identity
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 106.18 GBP
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Description

Manufacturing Indianness offers an interdisciplinary examination of nation-branding exercises within neoliberal India. This academic work uses the fetish as a critical tool to analyze how postcolonial nation-building processes can result in new forms of colonization. By integrating diverse perspectives, the text provides a deep look into how national identity is constructed and perceived in a modern global economy. The book draws on direct interviews with media-makers and nation-branding professionals to ground its theoretical arguments in real-world practice. It combines postcolonial theory and media studies with psychoanalytic theories, political economy, and affective theory. Readers will find a sophisticated investigation that spans cultural geography and marketing perspectives, making it a valuable resource for students and scholars of South Asian literature, arts, and culture studies.

Key Features

Interdisciplinary research approach that combines postcolonial theory, media studies, and political economy to examine nation-branding.

Includes primary research through interviews with media-makers and nation-branding professionals to provide real-world context.

Analyzes the relationship between neoliberalism and postcolonial identity through the critical lens of the fetish.

Covers a wide range of academic disciplines including cultural geography, psychoanalytic theories, and affective theory.

Provides a sophisticated study of how nation-building can lead to colonizing effects in a modern global landscape.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433113961
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 18 January 2019
Listed Since: 05 January 2019

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Manufacturing Indianness: Nation-Branding and Postcolonial Identity

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