Manufacturing Indianness: Nation-Branding and Postcolonial Identity: 1 (South Asian Literature, Arts, and Culture Studies) - Image 1

£75.05

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Manufacturing Indianness: Nation-Branding and Postcolonial Identity: 1 (South Asian Literature, Arts, and Culture Studies)

Name: Manufacturing Indianness: Nation-Branding and Postcolonial Identity: 1 (South Asian Literature, Arts, and Culture Studies)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 75.05 GBP
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Description

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India. About the Author Ishita Sinha Roy is Associate Professor in Media Studies at Allegheny College in Pennsylvania. Her research interests cover postcolonial media studies, cultural studies, branding and marketing, digital media and storytelling, and new media technologies. Currently she is working on her next project on the colonization of bodies and doll culture.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 1433161591
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 18 January 2019
Listed Since: 05 January 2019

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Manufacturing Indianness: Nation-Branding and Postcolonial Identity: 1 (South Asian Literature, Arts, and Culture Studies)

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