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£114.66
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£115 today · previous high £115 · all-time low £107
MACMILLAN Wine Tourism Management and Marketing Book
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Price distribution over 71 days • 2 price levels
Price Analysis
Most common price: £107 (64 days, 90.1%)
Price range: £107 - £115
Price levels: 2 different prices over 71 days
Description
Key Features
This MACMILLAN book links research in wine marketing and management with the growing wine tourism sector.
The text addresses modern technology advances including social media and customer empowerment.
Gain insights into new research streams such as co-creation and social or responsible marketing.
Each section includes an introductory chapter by the editors to explain the specific aims and chapter goals.
Section chapters provide a mix of theoretical research and practical implementation for the wine industry.
Product Specifications
- Brand
- MACMILLAN
- Format
- paperback
- ASIN
- 3030092380
- Domain
- Amazon UK
- Release Date
- 01 February 2019
- Listed Since
- 31 January 2019
Barcode
No barcode data available
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