£107.37

MACMILLAN Management and Marketing of Wine Tourism Business

Name: MACMILLAN Management and Marketing of Wine Tourism Business
Brand: MACMILLAN
Price: 107.37 GBP
Availability: InStock

Motivation

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Description

Explore the intersection of wine marketing and wine tourism with this comprehensive academic resource. Published by Palgrave Macmillan, this book provides international and multidisciplinary perspectives to help professionals and students understand the changing landscape of the industry. By linking research in management with the practical realities of wine tourism, the text addresses modern market shifts and technological progress. You will find insights into how social media, customer empowerment, and engagement strategies change how wine is sold and experienced. The content also covers modern concepts like co-creation and social or responsible marketing practices. Each section is structured for clarity, beginning with an introductory chapter by the editors that outlines specific aims and chapter goals. The subsequent chapters provide theoretical and research-based insights to help you navigate the complexities of wine consumption and business management in a global market.

Key Features

Connects wine marketing research with wine tourism practices through a multidisciplinary lens.

Covers modern technological advances including social media and customer engagement strategies.

Provides insights into contemporary trends like co-creation and responsible marketing.

Includes editor-led introductory chapters to guide you through each section's specific aims.

Offers theoretical and research-based perspectives to support professional decision-making.

Addresses the evolving nature of the wine tourism industry and global consumption patterns.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030092380
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Motivation
Domain: Amazon UK
Release Date: 01 February 2019
Listed Since: 31 January 2019

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MACMILLAN Management and Marketing of Wine Tourism Business

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