£47.22

Wiley Jossey-Bass Membership Essentials 2nd Edition - ASAE Guide

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Description

Master the fundamentals of association management with the updated and expanded second edition of Membership Essentials. Published by Jossey-Bass, this flagship guide from the American Society of Association Executives (ASAE) serves as a definitive resource for membership development, recruitment, and retention strategies. This comprehensive text is designed for association leaders and membership directors who need a deep understanding of engagement theory, membership functions, and organizational infrastructure. As one of the five core topics required for CAE preparation, this book provides the essential knowledge necessary to succeed in professional certification and high-level management roles. Whether you are looking to improve member engagement or build a stronger organizational foundation, this edition provides the most current practices in the field. It offers a complete exploration of the roles and responsibilities required to manage a successful membership program in today's professional landscape.

Key Features

Official ASAE flagship guide covering all aspects of membership development, recruitment, and retention strategies.

Essential study resource for CAE preparation, covering one of the five core topics required for certification.

Comprehensive exploration of engagement theory, membership functions, and organizational infrastructure.

Updated second edition featuring the most current industry practices for association leaders.

Targeted content designed specifically for membership directors and professional association managers.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
01 March 2016
Listed Since
31 May 2014

Barcode

No barcode data available

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