Structural Equation Modeling E-Service Adoption - IGI Global - Image 1

£135.07

IGI Global Structural Equation Modeling E-Service Adoption - IGI Global

Name: Structural Equation Modeling E-Service Adoption - IGI Global
Brand: IGI Global
Price: 135.07 GBP
Availability: InStock

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Description

Structural Equation Modeling Approaches to E-Service Adoption by IGI Global is a comprehensive reference work that examines how businesses can leverage internet-based services to reach modern consumers. As traditional face-to-face services increasingly transition to digital platforms, organisations must understand the factors driving technology acceptance and e-service adoption across generations. This book synthesises empirical research findings in technology acceptance, information systems, human-computer interaction, and management information systems to provide actionable insights for practitioners and researchers. Perfect for industry professionals seeking to optimise their digital service strategies, this work offers evidence-based frameworks for understanding consumer behaviour in online service environments and guides implementation of successful e-service initiatives across diverse sectors.

Key Features

IGI Global publication covering empirical research in technology acceptance and e-service adoption strategies.

Addresses human-computer interaction principles essential for designing effective internet-based services.

Synthesises information systems and management information systems perspectives on digital service transformation.

Provides research-driven frameworks for understanding how consumers across generations adopt e-services.

Serves as a reference source for organisations modernising their service delivery through digital platforms.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1522596631
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 19 April 2019
Listed Since: 28 March 2020

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IGI Global Structural Equation Modeling E-Service Adoption - IGI Global

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