Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£171.87

IGI Global Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 171.87 GBP
Availability: InStock

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Description

With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology. Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today's e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522580158
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 19 April 2019
Listed Since: 13 March 2019

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IGI Global Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services)

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