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IGI Global Fuzzy Methods for CRM and Marketing Book

Amazon

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Description

Information overload makes analyzing large data sets and making management decisions difficult. Data is often imprecise, containing both quantitative and qualitative elements. This book by IGI Global addresses these challenges by extending traditional decision making processes. It incorporates intuitive reasoning, human subjectivity, and imprecision into the analytical framework. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the advantages of fuzzy methods through thorough research. It provides a deep look into how these methods can improve marketing and customer relationship management by handling complex, imprecise data more effectively than standard methods.

Key Features

This IGI Global publication explores fuzzy methods for customer relationship management and marketing applications.

The text addresses the challenges of information overload and imprecise data in modern management decisions.

Research presented in this book covers both quantitative and qualitative elements of data analysis.

The content provides ways to add intuitive reasoning and human subjectivity to traditional decision making processes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 January 2012
Listed Since
19 August 2011

Barcode

No barcode data available

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