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Information Science Reference Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-Services:)

Amazon

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£197.99 £116.96 £134.64 £152.32 £170.00 £187.68 £205.36 26 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Description

The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2015
Listed Since
26 June 2015

Barcode

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