Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source) - Image 1

£63.95

IGI Global Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source)

Name: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source)
Brand: IGI Global
Price: 63.95 GBP
Availability: InStock

Web Marketing

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£64 today · all-time low £63 (Mar 2026) · usually the usual

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Description

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466600950
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 31 January 2012
Listed Since: 19 August 2011

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IGI Global Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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