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Hospitality and Tourism Management - Cross-Cultural Research Guide

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Description

Tourism is an activity that can have a truly major impact on sustainable development. This comprehensive textbook investigates similarities and differences between international tourists from China, France and the USA, offering valuable insights into how culture shapes traveller buying behaviour. The book undertakes a critical review of cross-cultural research issues affecting reliability and validity, making it essential reading for students and professionals studying hospitality, tourism and marketing. Published by Nova Science Publishers Inc, this university textbook explores the significant role culture holds in affecting international travel patterns and provides analysis of relevant issues impacting cross-cultural tourism research. Whether you are studying tourism management, international hospitality or cultural aspects of travel, this text offers rigorous academic examination of contemporary tourism trends and consumer behaviour across different markets.

Key Features

New, Mint Condition book ensures you receive an unmarked, pristine copy ready for study or reference.

Same-day dispatch available for orders received before 12 noon, getting your Hospitality and Tourism Management textbook to you quickly.

Guaranteed packaging protects your book during transit, arriving in perfect condition.

No quibbles returns policy gives you complete confidence in purchasing this cross-cultural tourism research title.

Published by Nova Science Publishers Inc as part of the Hospitality, Tourism and Marketing subject series for university study.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 July 2010
Listed Since
14 December 2009

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