£121.38

GRIN Verlag - Die deutschen Discounter: Internationalisierung

Name: GRIN Verlag - Die deutschen Discounter: Internationalisierung
Brand: GRIN Verlag
Price: 121.38 GBP
Availability: InStock

Economics

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Description

Explore the evolution and global impact of the German discount retail model through this academic study. Published by GRIN Verlag, this work examines how discount stores, which emerged as budget-friendly options in the 1970s, transitioned from local grocery outlets to international business models. The research provides an in-depth look at the growth patterns seen in the former West German states and analyzes the shift in market dynamics over time. It specifically addresses the organizational and personnel-related characteristics that define these retail structures. This publication serves as a valuable resource for students and professionals interested in business administration, specifically within the sectors of trade and distribution. It offers a detailed investigation into how these unique retail concepts adapt to different international markets while maintaining their core organizational principles.

Key Features

Academic research from the RWTH Aachen University chair for International Management.

Detailed analysis of the retail sector focusing on trade and distribution.

In-depth look at the historical growth of discounters since the 1970s.

Examination of internationalization strategies and global market models.

Focus on organizational and personnel theory within the discount retail industry.

Comprehensive study originally produced for the field of Business Administration.

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3638731626
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 August 2007
Listed Since: 07 October 2009

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GRIN Verlag - Die deutschen Discounter: Internationalisierung

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