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MACMILLAN Global Shifts in Automotive: Geopolitical Disruption & Markets

Name: Global Shifts in Automotive: Geopolitical Disruption & Markets
Brand: MACMILLAN
Price: 136.24 GBP
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Description

Explore the transformative forces reshaping the automotive industry through this comprehensive analysis from Palgrave Macmillan. This book examines how geopolitical disruption, shifting market dynamics, and technological innovation are fundamentally altering global automotive firms and their international strategies. Part of the Palgrave Studies of Internationalization in Emerging Markets series, it provides essential insights into market fragmentation, supply chain reconfiguration, and the strategic challenges facing automotive manufacturers navigating an increasingly complex geopolitical landscape. Ideal for business professionals, academics, and students seeking to understand the intersection of international business, technology adoption, and emerging market dynamics within the automotive sector.

Key Features

Part of the Palgrave Studies of Internationalization in Emerging Markets series, offering authoritative academic research on global business transformation.

Examines how geopolitical disruption impacts automotive firms' market strategies and international operations.

Analyses emerging market dynamics and their influence on automotive sector technology and firm behaviour.

Published by Palgrave Macmillan, a leading publisher specialising in business, finance and international studies.

Provides frameworks for understanding the intersection of markets, firms and technologies in automotive globalisation.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031806409
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 18 March 2025
Listed Since: 07 November 2024

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MACMILLAN Global Shifts in Automotive: Geopolitical Disruption & Markets

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