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£200.91
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£201 today · cheaper than every other day in the last 3 months
Employee-Based Brand Equity - Business Strategy Book
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Last 23 days · 23 data points (no recent data)
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Price Distribution
Price distribution over 23 days • 2 price levels
Price Analysis
Most common price: £237 (22 days, 95.7%)
Price range: £201 - £237
Price levels: 2 different prices over 23 days
Description
Key Features
This book explores the development of employee-based brand equity as a key organizational advantage.
It addresses the management tasks required by human resource managers and marketers to develop intangible assets.
The text examines how firms can focus on employee perceptions to build stronger brand equity.
Learn strategies to promote positive attitudes regarding employee affiliation with a firm.
Part of the Advances in Business Strategy and Competitive Advantage series published by IGI Global.
Product Specifications
- Format
- hardcover
- ASIN
- 1668436213
- Domain
- Amazon UK
- Release Date
- 17 June 2022
- Listed Since
- 14 March 2022
Barcode
No barcode data available
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