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Edward Elgar Publishing Edward Elgar Handbook of Marketing Analytics - Research Guide

Name: Edward Elgar Handbook of Marketing Analytics - Research Guide
Brand: Edward Elgar Publishing
Price: 161.0 GBP
Availability: InStock

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Description

The Handbook of Marketing Analytics provides a deep look into analytical marketing methods and their applications in marketing management, public policy, and litigation support. Part of the Research Handbooks in Business and Management series, this text features fourteen chapters on specific technical methods and twenty-two detailed case studies. Written by recognized authorities in the field, this multidisciplinary resource covers experimental and non-experimental methods, including their extensions for the digital era. It serves as a comprehensive guide for professionals and researchers looking to apply technical marketing analytics to real-world scenarios.

Key Features

This handbook from Edward Elgar Publishing includes fourteen chapters detailing specific marketing analytic methods with technical depth.

Twenty-two case studies provide thorough examples of how to apply each method to real-life situations.

The content covers a multidisciplinary range of topics including experimental methods and non-experimental methods.

The text addresses modern digital-era extensions of traditional marketing analytics for contemporary application.

Contributions from recognized authorities ensure high-quality research in marketing management, public policy, and litigation support.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 178471674X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 30 March 2018
Listed Since: 31 July 2017

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Edward Elgar Publishing Edward Elgar Handbook of Marketing Analytics - Research Guide

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Edward Elgar Handbook of Marketing Analytics - Research Guide

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Description

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