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CRC Press - The Gamer's Brain: Neuroscience and UX Design Book

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Description

Making a successful video game is a difficult challenge. Even titles that receive positive reviews at launch can fail to keep players engaged if the user experience (UX) is poorly designed. This book by CRC Press explains why top creators of games like Fortnite and Assassin's Creed invest heavily in perfecting their UX strategy. Understanding the connection between neuroscience and user experience is vital for long-term player engagement. A bad user experience can damage the prospects of a game, regardless of its budget, scope, or ambition. This text covers the entire player journey, from the moment they first hear about a game to the way they navigate through the gameplay experience.

Key Features

The Gamer's Brain explores how neuroscience and UX impact video game design.

Published by CRC Press to provide professional insights into game development.

Learn why successful developers of games like Fortnite prioritize UX strategy.

Understand how user experience affects player engagement and long-term success.

This book covers the full player experience from initial awareness to gameplay navigation.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 August 2017
Listed Since
20 January 2017

Barcode

No barcode data available

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