£183.50

CRC Press Art of Consultative Selling in IT - Blue Ocean Strategy Guide

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£183.50 £173.74 £175.87 £178.00 £180.13 £182.26 £184.39 09 July 2026 15 July 2026 21 July 2026 27 July 2026 02 August 2026

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24 days 1 day · current 0 6 12 18 24 £175 £184 Days at Price

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Price range: £175 - £184

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Description

The Art of Consultative Selling in IT by CRC Press offers IT companies a practical framework to differentiate themselves through consultative selling approaches. This guide teaches you how to analyse customer needs and challenges, then deliver unique services that reduce costs, increase profits, and improve overall business performance. By combining consultative selling principles with blue ocean strategy, this book reveals how to identify untapped market opportunities where competition is minimal. Designed for IT managers and sales professionals, it provides actionable methods for transitioning from traditional selling to consultative approaches that create genuine customer value and sustainable competitive advantage.

Key Features

CRC Press publication offering practical frameworks for implementing consultative selling in IT business environments.

Covers blue ocean strategy methodology to help identify and capture market opportunities with minimal competition.

Teaches analysis of customer needs and challenges to design unique, cost-reducing services and solutions.

Guides IT professionals in increasing customer profits and improving overall business performance through strategic selling.

Addresses differentiation strategies specifically designed for IT companies seeking competitive advantage in crowded markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 July 2017
Listed Since
31 August 2017

Barcode

No barcode data available

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