£102.20

CQ Press - The Basics of Media Writing: A Strategic Approach

Name: CQ Press - The Basics of Media Writing: A Strategic Approach
Brand: CQ Press
Price: 102.2 GBP
Availability: InStock

Public Relations

Got more expensive overnight. Up £10 in a week — the last 3 spikes settled within a month.

£102 today · was £92 last week · 30-day average £95

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Description

Master the essential writing skills and professional habits required for success in modern media careers. The Basics of Media Writing: A Strategic Approach provides a research-driven foundation for students entering journalism, public relations, advertising, and strategic communication. This textbook goes beyond simple instruction by examining how media professionals actually think and write in real-world environments. Authors Scott A. Kuehn and Andrew Lingwall offer a practical framework to help students overcome common hurdles in the writing process. By utilizing two comprehensive writing models, readers receive clear starting points to help them find, develop, and execute compelling story topics. This strategy-based approach ensures that learners build a strong professional foundation for 21st-century communication roles.

Key Features

Develop essential professional writing habits and skills needed for modern media careers in journalism and advertising.

Learn through a research-driven, strategy-based framework designed for strategic communication students.

Gain insight into the mental processes and writing methods used by professional media practitioners.

Overcome writer's block with two comprehensive writing models that provide clear starting points for new stories.

Build practical skills for finding and developing story topics across various media platforms.

Product Specifications

Brand: CQ Press
Format: paperback
ASIN: 1506308104
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 03 January 2017
Listed Since: 25 May 2016

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CQ Press - The Basics of Media Writing: A Strategic Approach

Got more expensive overnight. Up £10 in a week — the last 3 spikes settled within a month.

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