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£130.00
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£130 today · cheaper than every other day in the last 3 months
Contemporary Marketing Research - Business Guide
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Last 81 days · 81 data points (no recent data)
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Price Distribution
Price distribution over 81 days • 1 price levels
Price Analysis
Most common price: £130 (81 days, 100.0%)
Price range: £130 - £130
Price levels: 1 different prices over 81 days
Description
Key Features
Contemporary Marketing Research from South-Western covers current methodologies and best practices used by marketing professionals in today's dynamic business environment.
This comprehensive guide includes practical frameworks and real-world case studies that demonstrate how to apply research concepts to actual marketing challenges.
The book addresses data collection strategies, analytical techniques, and interpretation methods essential for conducting credible and insightful market research.
Suitable for business students, marketing managers, and research professionals seeking to develop or strengthen their market research capabilities and knowledge.
South-Western's Contemporary Marketing Research publication integrates modern research tools and emerging trends in consumer behaviour and market analysis.
Product Specifications
- Format
- hardcover
- ASIN
- 0314010262
- Domain
- Amazon UK
- Release Date
- 01 December 1993
- Listed Since
- 04 January 2007
Barcode
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