£174.80

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£175 today · cheaper than every other day in the last 3 months

Co-Branding Strategies for Smart Luxury Products - Book

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£174.80 £166.06 £169.56 £173.05 £176.55 £180.04 £183.54 30 July 2026 16 August 2026 03 September 2026 20 September 2026 08 October 2026
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Price distribution over 71 days • 1 price levels

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Most common price: £175 (71 days, 100.0%)

Price range: £175 - £175

Price levels: 1 different prices over 71 days

Description

Co-Branding Strategies for Smart Luxury Products is a comprehensive guide published by IGI Global that explores the intersection of brand partnerships and luxury market positioning in the modern era. This book examines how co-branding initiatives drive competitive advantage and consumer value in high-end product categories. Ideal for marketing professionals, brand strategists, and business executives, it provides frameworks for developing successful collaborative branding campaigns that resonate with discerning luxury consumers. The work combines theoretical insights with practical applications, offering readers actionable strategies for leveraging co-branding opportunities in competitive luxury sectors. Whether you are managing premium brand portfolios or exploring strategic partnerships, this resource delivers essential knowledge for understanding how smart luxury products benefit from carefully orchestrated brand collaborations and positioning strategies.

Key Features

Published by IGI Global, a recognised academic and professional publisher specialising in business and technology research materials.

Covers co-branding strategies specifically tailored to smart luxury products and high-end market positioning.

Provides frameworks and case studies for developing successful brand partnerships in the luxury sector.

Designed for marketing professionals, brand managers, and business strategists seeking competitive advantage through collaborative branding.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 July 2025
Listed Since
03 May 2025

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