£159.60

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Digital Influencer Marketing Strategies, Dynamics & Impacts

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Description

Explore the evolving landscape of digital influencer marketing through this comprehensive academic resource from IGI Global Scientific Publishing. This book examines the strategic frameworks, market dynamics, and broader societal implications of influencer-driven marketing in the digital age. Ideal for business professionals, marketing scholars, and e-commerce practitioners seeking to understand how influencer partnerships shape consumer behaviour, brand positioning, and market trends. The work bridges theory and practice, offering insights into the mechanisms that drive successful influencer campaigns and their far-reaching effects on contemporary business ecosystems and consumer culture.

Key Features

Published by IGI Global Scientific Publishing, a trusted academic publisher specialising in business and e-commerce research.

Covers strategic approaches to digital influencer marketing, including planning, execution, and performance measurement frameworks.

Examines market dynamics that influence influencer selection, audience engagement, and campaign effectiveness across platforms.

Analyses societal impacts of influencer marketing on consumer behaviour, trust, authenticity, and digital culture.

Suitable for academic study, professional development, and research in e-business and digital marketing disciplines.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 January 2026
Listed Since
06 February 2026

Barcode

No barcode data available

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