£138.70

Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing

E-business

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Description

Explore the evolving landscape of modern marketing with this academic text from IGI Global Scientific Publishing. Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing provides a deep look into how digital personalities shape consumer behavior and business trends in the e-commerce era. This book is designed for professionals and students interested in the intersection of business and digital communication. By examining the various dynamics of influencer-led campaigns, readers gain a better understanding of how these interactions affect society and the broader economy. It serves as a valuable resource for anyone studying e-business and the changing methods of online brand engagement. As digital platforms continue to change, staying informed about these marketing shifts is necessary for success in today's business environment. This publication offers a structured look at the current state of influencer marketing and its long-term implications for the industry.

Key Features

Comprehensive study of digital influencer marketing strategies within the e-commerce sector.

Published by IGI Global Scientific Publishing for academic and professional reliability.

Analyzes the societal impacts resulting from digital marketing and influencer trends.

Provides insights into the dynamics of modern business and digital communication.

Designed for readers focused on e-business, finance, and law subjects.

Product Specifications

Format: hardcover
ASIN: B0GLTW6CTS
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 January 2026
Listed Since: 06 February 2026

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Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing

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