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£144.40
Co-Branding Strategies for Smart Luxury Products Book
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Description
Key Features
Co-Branding Strategies for Smart Luxury Products provides in-depth analysis of partnership models specific to high-end technology and luxury markets.
The book offers practical frameworks and case studies from Business Science Reference for evaluating co-branding opportunities and risks.
Covers brand equity management, positioning strategies, and competitive differentiation through strategic product partnerships.
Designed for marketing executives, brand managers, and business strategists developing luxury product portfolios.
Includes actionable guidance on partner selection, contract structuring, and performance measurement for co-branded initiatives.
Product Specifications
- Format
- paperback
- ASIN
- B0F7FF996Z
- Domain
- Amazon UK
- Release Date
- 29 July 2025
- Listed Since
- 03 May 2025
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