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Business Science Reference Smart Marketing With the Internet of Things - Business Reference
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Price distribution over 83 days • 4 price levels
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Most common price: £133 (59 days, 71.1%)
Price range: £131 - £135
Price levels: 4 different prices over 83 days
Description
Key Features
Smart Marketing With the Internet of Things covers IoT applications in marketing, providing essential insights into leveraging connected devices for customer experience enhancement.
This Business Science Reference guide explores how IoT-generated data expands analytics scope and enables truly personalised customer experiences across digital and physical touchpoints.
The book discusses strategies for selling existing products and services more effectively through IoT integration and data-driven marketing approaches.
Features comprehensive coverage of new product and service creation opportunities enabled by Internet of Things technology and connected device ecosystems.
Published by IGI Global, this reference source serves marketing managers, business strategists, and digital transformation professionals seeking IoT marketing expertise.
Product Specifications
- Format
- paperback
- ASIN
- 1522588388
- Domain
- Amazon UK
- Release Date
- 20 July 2018
- Listed Since
- 27 January 2020
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