£132.71

Business Science Reference - Smart Marketing With IoT Book

Name: Business Science Reference - Smart Marketing With IoT Book
Brand: Business Science Reference
Price: 132.71 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Unlock new marketing possibilities with Smart Marketing With the Internet of Things. This essential reference source from Business Science Reference explains how the Internet of Things (IoT) transforms the way businesses interact with their audience. By leveraging connected devices, companies can increase the amount of data gained and widen the scope of analytics to drive better results. This book explores how IoT enhances the customer experience through data-driven insights. Learn how to use these technologies to sell existing products and services more effectively and deliver truly personalized experiences to your clients. Whether you are looking to optimize current operations or find ways to create entirely new products and services, this guide provides the necessary information on the importance of IoT in the modern marketing landscape.

Key Features

Learn how connected devices increase the amount of data available for deeper marketing analytics.

Discover methods to deliver truly personalized customer experiences using IoT technology.

Explore strategies for selling your existing products and services more effectively through smart connectivity.

Understand the potential for creating entirely new products and services driven by the Internet of Things.

Gain insights into how IoT enhances the overall customer experience within a business framework.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1522588388
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 20 July 2018
Listed Since: 27 January 2020

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Business Science Reference - Smart Marketing With IoT Book

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