£122.98

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MACMILLAN Bancassurance in Europe - Banking Insurance Convergence Analysis

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Price History & Forecast

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Last 48 days · 48 data points (no recent data)

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£128.46 £122.43 £123.75 £125.06 £126.38 £127.69 £129.01 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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Price Distribution

Price distribution over 48 days • 2 price levels

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1 day · current 47 days 0 12 24 35 47 £123 £128 Days at Price

Price Analysis

Most common price: £128 (47 days, 97.9%)

Price range: £123 - £128

Price levels: 2 different prices over 48 days

Description

This comprehensive study examines the convergence of banking and insurance in the retail sector, a phenomenon known as bancassurance. The book analyses industry and firm-level characteristics driving cross-industry penetration between banking and insurance sectors, then provides a detailed examination of banks' entry strategies into insurance. It identifies the key factors determining success in this competitive landscape, offering valuable insights for financial professionals, economists, and business strategists seeking to understand this transformative trend in European finance.

Key Features

Macmillan's first detailed analysis of bancassurance convergence in the retail banking and insurance sectors.

Industry-level and firm-level characteristics examined to explain cross-industry penetration patterns and trends.

Comprehensive account of banks' entry strategies into insurance, identifying success factors and market dynamics.

Addresses the increasing integration of financial services between traditional banking and insurance institutions.

Essential resource for understanding European financial sector evolution and strategic business positioning.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 July 1994
Listed Since
04 January 2007

Barcode

No barcode data available

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