Bancassurance in Europe - MACMILLAN Business Finance Book - Image 1

£128.61

MACMILLAN Bancassurance in Europe - MACMILLAN Business Finance Book

Name: Bancassurance in Europe - MACMILLAN Business Finance Book
Brand: MACMILLAN
Price: 128.23 GBP
Availability: InStock

Macroeconomics

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Description

Explore the changing landscape of the financial services industry with Bancassurance in Europe by MACMILLAN. This book offers a detailed analysis of the growing convergence between banking and insurance within the retail sector. As these two industries merge, understanding the drivers behind this trend is essential for professionals in economics and finance. The text is divided into two distinct parts to provide a comprehensive view of the market. The first section examines the industry and firm-level characteristics that drive cross-industry penetration. This helps readers understand why the banking and insurance sectors are increasingly working together. The second part of the book provides a detailed account of how banks enter the insurance market. By focusing on specific entry strategies, the book identifies the key factors that determine whether these business moves succeed or fail. This makes it a valuable resource for anyone studying macroeconomics or the evolving structure of European financial markets.

Key Features

Detailed analysis of the convergence between banking and insurance sectors in the retail market.

Examination of industry and firm-level characteristics that drive cross-industry penetration.

In-depth look at the specific entry strategies banks use to move into the insurance field.

Identification of key factors that influence the success or failure of banking entry into insurance.

Comprehensive research focused on the European financial landscape and macroeconomic trends.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0333628144
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 12 July 1994
Listed Since: 04 January 2007

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MACMILLAN Bancassurance in Europe - MACMILLAN Business Finance Book

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