£45.97

Gabler Verlag Versicherung als Bestandteil der Risikopolitik privater Haushalte: Grundlagen der Risikopolitik ― Individualversicherungsprodukte ― Kreditkarten-Versicherungen (Viewegs Fachbücher der Technik)

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Description

Der Themenkomplex Riskopolitik für private Haushalte ist von der betriebswirtschaftlichen Forschung weitgehend vernachlässigt worden. Bernd C. Moosgraber nimmt sich dieses Themas unter besonderer Berücksichtigung des risikopolitischen Instruments Versicherung an. Ausgehend von der Sichtweise privater Haushalte analysiert der Autor di e Ausgestaltung von Versicherungsprodukten für diesen Bereich und schafft somit einen direkten Zusammenhang zur Produktentwicklung und -gestaltung von Versicherungsunternehmen. Dabei werden Versicherungen, die an Kreditka rten gekoppelt sind, besonders untersucht. Verzeichnis: Der Autor analysiert die Ausgestaltung von Versicherungsprodukten für private Haushalte und schafft einen direkten Zusammenhang zur Produktentwicklung und -gestaltung von Versicherungsunternehmen. About the Author Dr. Bernd C. Moosgraber was wissenschaftlicher Mitarbeiter am Institut für Betriebswirtschaftliche Risikoforschung und Versicherungswirtschaft der Universität München. Er ist heute freiberuflicher Berater.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 October 1996
Listed Since
11 August 2012

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