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£22.80
This is the usual price. Wait for it to drop, or tell us your number.
£23 today · usual range £16–£36 · best ever £16
Apress The Persona and Journey Map Playbook - Human-Centered Design
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Price History & Forecast
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Last 42 days · 42 data points (no recent data)
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Price Distribution
Price distribution over 42 days • 5 price levels
Price Analysis
Most common price: £16 (14 days, 33.3%)
Price range: £16 - £36
Price levels: 5 different prices over 42 days
Description
Key Features
Learn step-by-step methods for creating personas based on actual user research rather than assumptions or generic templates.
Master the altitude framework that ensures personas have sufficient strategic weight to guide product roadmaps and organisational decisions.
Discover techniques for removing irrelevant attributes from personas so they remain focused and actionable for cross-functional teams.
Build effective journey maps with clear flight paths that connect user behaviour to product strategy and business outcomes.
Apply human-centred design principles throughout the playbook to transform abstract research into personas that inspire real change.
Product Specifications
- Brand
- Apress
- Format
- paperback
- ASIN
- B0DCRZ5FCV
- Domain
- Amazon UK
- Release Date
- 02 December 2024
- Listed Since
- 10 August 2024
Barcode
No barcode data available
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