£11.29

Apress - The Persona and Journey Map Playbook for Design

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Last 84 days · 84 data points (no recent data)

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£34.90 £7.29 £13.31 £19.34 £25.36 £31.39 £37.41 11 April 2026 01 May 2026 22 May 2026 12 June 2026 03 July 2026

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15 days 6 days 6 days · current 38 days 19 days 0 10 19 29 38 £9.80 £10 £11 £19 £35 Days at Price

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Most common price: £19 (38 days, 45.2%)

Price range: £9.80 - £35

Price levels: 5 different prices over 84 days

Description

Stop creating user artifacts that fail to make an impact. Most personas and journey maps lose their effectiveness shortly after they are created. This step-by-step playbook by Apress offers a new approach to product design through the concept of altitudes. Learn how to use specific research techniques to conceptualize your users and build personas that avoid irrelevant attributes. By creating high-altitude personas, you can provide the necessary lift to guide your product roadmaps and organizational strategy. This book also teaches you how to construct effective flight paths for journey maps, ensuring your design artifacts drive real change and stay useful throughout the development process.

Key Features

Learn a revolutionary approach to designing human-centered artifacts using the concept of altitudes to ensure long-term impact.

Use research techniques that directly inform persona characteristics to create highly accurate user profiles.

Develop high-altitude personas that provide enough lift to guide both product roadmaps and organizational strategy.

Create personas that are free from irrelevant attributes, focusing only on what matters for your design goals.

Master the construction of journey map flight paths to help drive meaningful change in your product design process.

Product Specifications

Brand
Apress
Format
paperback
Domain
Amazon UK
Release Date
02 December 2024
Listed Since
10 August 2024

Barcode

No barcode data available

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