L'Oréal Professionnel Paris L'Oréal Professionnel Keratin Alpha Sleek Shampoo -2 week* Anti Frizz and Smoothing, sulphate-free 300ml and Transformer 2-week Frizz Control and Smoothing Hair Treatment 200ml

L'Oréal Professionnel Keratin Alpha Sleek Shampoo, Hair Mask and Transformer, Antifrizz, 300ml, 200ml Reprograms hair for up to 2 weeks of frizz control1 • Up to 5x smoother hair and 2x less frizz2 • Controls unwanted volume for daily styling in half the time3 Provides up to 3x less unwanted volume ⁴ • Helps protect hair from hair breakage and improves softness from the first use5 • After 4 uses, the Smooth Transformer resets hair discipline2 at the Keratin Alpha level for a total fibre transformation6. • Provides up to +77% instant shine7 • 73% of women saying they have never achieved this level of smoothness with their regular routine, and 82% saying their hair has never been so quick to style8. • The serum helps to fight against up to 80% humidity5 & Heat protection up to 230°C (450°F)9. Shampoo: A professional sulphate-free shampoo with a luxurious, ultra-creamy texture that gently cleanses the fibre while smoothing and reinforcing hair keratin. 1Consumer test on 68 participants, 1 application/week for 4 weeks. Based on 15-day break observation. 2Instrumental test after 4 uses of Smooth Transformer. 3Instrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. ⁴Instrumental test. 5Instrumental test after 1 application of shampoo, mask & serum. 5Instrumental tests, with full routine after 4 uses of the Smooth Transformer. 6Instrumental and consumer tests. 7Instrumental tests after one use of Smooth Transformer. 8Consumer tests. 67 participants. After 4 uses of Smooth Transformer. 9Instrumental tests.