£193.80

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Ethical Marketing for Shifting Consumer Behaviors and Values

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£193.80 £184.11 £187.99 £191.86 £195.74 £199.61 £203.49 26 July 2026 10 August 2026 25 August 2026 09 September 2026 25 September 2026
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Most common price: £194 (62 days, 100.0%)

Price range: £194 - £194

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Description

As consumer behaviors and values continue to evolve toward greater social and environmental consciousness, ethical marketing has emerged as a crucial strategy for businesses aiming to build trust and long-term loyalty. Today's consumers are increasingly concerned with issues such as sustainability and corporate responsibility, prompting brands to rethink traditional marketing approaches. Ethical marketing goes beyond the messaging; it emphasizes honesty and a commitment to doing good. In this shifting landscape, companies that align their practices with the values of their audience are better positioned not only to succeed commercially but also to contribute meaningfully to positive societal change. Ethical Marketing for Shifting Consumer Behaviors and Values explores how shifting consumer behaviors, social responsibility pressures, and global economic challenges impact marketing. This book examines the ethical and sustainability dimensions of modern marketing. Covering topics such as consumer behavior, ethical marketing, and marketing values, this book is an excellent resource for marketing professionals, academics, policy makers, and tech developers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 February 2026
Listed Since
18 February 2026

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