Majosta 1570 Straightforward Questions to Guide You Toward the Most Profitable Choice at Every Moment

A company is born from an idea. Ideas come from asking the right questions. So don’t go looking for ideas—look for good questions. In a world where technology is so advanced it almost seems capable of being a better human than we are, many believe that it’s technology itself that gives a company the energy to win in the market and make its founder rich. But Alex, one of the few fresh voices able to speak timeless truths, shows that it’s actually asking the right questions that makes the difference. Paired with a piece of paper and a pen, those questions become indispensable tools. They channel the same strategic power needed not only to start a company but also to drive it to success once it’s already up and running. In this engaging and practical collection, designed to guide you toward guaranteed success, Alex gives you: The keys to unlocking the strategic thinking hidden within you—the only kind that can truly help you achieve more. Prompts to boost your supercritical thinking. An indirect, almost automatic method for generating brilliant new ideas for your business. Today more than ever, the freedom to create is blocked by the feeling that, no matter how hard you work, there’s always someone who seems to have done it better. That’s why having the right doubts is essential for reaching the right certainties—the ones you need to succeed. Seeing others run faster and farther than you can hurt. But as you read this book, a smile will return to your face—a smile capable of unsettling anyone who thinks they’ve overtaken you. Want to know why? Because they never stopped to ask themselves if they were running in the right direction. You did. Lazar V. Alex, the #1 marketing strategy expert in Venice (aka, The Ultimate Marketing Expert), now makes accessible the same insights that allowed him to become the author of 10 books, editor of Marketing Spartano magazine, and the highest-paid business consultant in Veneto—despite his eccentric, colorful, and, let’s say, “unconventional” style.