When The Ads Were Better Than The Programmes: A Guided Tour of the Best TV Ads of the 1970s, ’80s and ’90s

Routledge - How Not to Hate Advertising Book for Creatives

Routledge

Ad Savage: The No-BS Guide to Dominating Digital Advertising (The Ad Savage)

Successful Advertising: Key Alternative Approaches

Cengage Learning EMEA

Image and Text in Advertising: An Intermedial Study of Figures of Speech and Ekphrasis

Südwestdeutscher Verlag für Hochschulschriften

ENHANCING ADVERTISING CAMPAIGN EFFECTIVENESS TO ACHIEVE MARKETING OBJECTIVES

La Publicité d'après Ogilvy: Comment réussir Vos Publicités sur Internet et Battre des Records de Ventes

GLOBAL STRATEGIC MANAGEMENT IN ADVERTISING IINDUSTRY: A Case Study

Les Confessions d'un Publicitaire: Comment gérer une Agence Publicitaire pour Bâtir une Fortune et Battre des Records de Ventes

Breakthrough Advertising: Comment Battre Des Records Avec Vos Publicités !

Globe Law International Advertising Law - Second Edition

Globe Law and Business Limited

Advertising: A Practitioner Perspective

Bloomsbury Academic

Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)

Springer

Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms (European Advertising Academy)

Springer

Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate

LAP Lambert Academic Publishing

Sémiologie publicitaire: Analyse sémiologique de la publicité en Jordanie (Omn.Univ.Europ.)

OmniScriptum

Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen

GRIN Verlag

Comment Creer des Publicites Tres Rentables - Business Book

Grenzenlose Werbung: Zwischen Konsum Und Audiovision: 2 (Werbung - Konsum - Geschichte)

De Gruyter Oldenbourg

Advertising and Integrated Brand Promotion

South-Western

Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative (European Advertising Academy)

Springer

La publicidad en el lugar de venta: Análisis y evolución de la publicidad en el lugar de venta

EAE Editorial Academia Espanola

Efficacité de la publicité, en particulier pour les téléphones mobiles

Kreative Cluster in Global Cities: Die räumliche Standortstruktur der Werbebranche in Deutschland

Advertising International: The Privatisation of Public Space (Comedia)

Routledge