GROWTH AND PERFORMANCE MARKETING: A Master Guide To Growth Hacking, Product-Led Growth, Performance Marketing, ROAS Optimization, A/B Testing, Marketing Automation And Multi-Channel Attribution.

"Growth & Performance Marketing " - BY ANGSHUMAN CHATTERJEE "Mastering Full-Funnel Strategies for Sustainable Success" - Unlock the ultimate blueprint for scaling brands, startups, and enterprises in the digital age with “Growth & Performance Marketing”—your go-to guide for mastering modern marketing through data-driven strategy, product-led innovation, and ROI-focused execution. This power-packed book is like a Master Guide and is divided into two core parts : Growth Marketing and Performance Marketing, covering 12 transformational chapters that equip readers with a comprehensive toolkit for real-world application. PART I: GROWTH MARKETING – Fueling Sustainable, Full-Funnel Success From building strong market foundations to creating agile, experiment-driven cultures, Part I dives deep into the strategic and operational layers of growth marketing. Strategic Foundations: Learn the pillars of growth, market positioning, and agile experimentation backed by real case studies and industry benchmarks. Customer-Centric Mindsets: Master persona development, segmentation, and customer journey mapping that drive retention and loyalty. Product-Led Growth (PLG): Discover how modern products fuel acquisition, from user onboarding to viral loops and referral mechanics. Scalable Systems & Innovation Culture: Build cross-functional teams, foster experimentation, and use automation, APIs, and analytics to scale fast. Technology in Growth: Integrate AI, marketing automation, CRM tools, and agile feedback systems to build iterative growth loops. Go-to-Market & Brand Differentiation: Gain insights on competitive analysis, market expansion, and sustainable growth modeling. PART II: PERFORMANCE MARKETING – Driving ROI Through Precision & Data Part II focuses on performance at scale, equipping readers to manage budgets effectively while optimizing for measurable success across paid channels. Performance Fundamentals: Learn the core metrics (CPA, ROAS, CTR), attribution models, and campaign management techniques to improve ROI. Channel Mastery: Unlock winning strategies for SEM, social ads, native/display, influencer, affiliate, and mobile campaigns. Creative & Optimization Frameworks: Explore creative testing, dynamic optimization, and behavioral personalization to boost engagement and conversions. Budgeting & Scaling: Understand strategic scaling, cross-platform budgets, automation, and future-ready strategies for high-performance brands. Advanced Tracking & Attribution: Master tools like Google Analytics, AppsFlyer, UTM frameworks, and real-time dashboards for transparency and insight. Next-Gen Integrations: Prepare for the future with AI-driven tools, cross-department collaboration, and hybrid digital-offline marketing ecosystems. Whether you're a founder, growth hacker, digital strategist, D2C marketer, performance expert, or product manager, this book is your roadmap to build, test, optimize, and scale effectively in the modern marketing landscape. Focus On : Growth Hacking, Product-Led Growth, Performance Marketing, ROAS Optimization, A/B Testing, Marketing Automation, and Multi-Channel Attribution. Examples of Google Ads, Meta, TikTok, YouTube, HubSpot, Klaviyo, Segment, Amplitude, AppsFlyer. Aligned with AAARRR Framework, agile experiments, and ROI-centric performance metrics.