£44.27

Fundamentals Of Licensing

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Description

Fundamentals of Licensing provides a step-by-step guide for developing and implementing a licensing program, addressing issues common to all types of IP in a straightforward understandable style. In addition to covering the basic tenets of licensing, the book also encompasses a variety of relevant subjects including data privacy, artificial intelligence, cyber liability, social media issues, retail consolidation, and a useful table of royalty rates. Included as downloadable material is an extensive library of licensing agreements, forms, and PowerPoint presentation, The History of Licensing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 March 2025
Listed Since
18 March 2025

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