Fundamentals Of Licensing

Fundamentals of Licensing provides a step-by-step guide for developing and implementing a licensing program, addressing issues common to all types of IP in a straightforward understandable style. In addition to covering the basic tenets of licensing, the book also encompasses a variety of relevant subjects including data privacy, artificial intelligence, cyber liability, social media issues, retail consolidation, and a useful table of royalty rates. Included as downloadable material is an extensive library of licensing agreements, forms, and PowerPoint presentation, The History of Licensing.