Licensing in International Strategy: A Guide for Planning and Negotiations - Image 1

£64.58

Bloomsbury Licensing in International Strategy: A Guide for Planning and Negotiations

Name: Licensing in International Strategy: A Guide for Planning and Negotiations
Brand: Bloomsbury
Price: 64.58 GBP
Availability: InStock

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Description

This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.

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Used Book in Good Condition

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 0899300243
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 23 December 1985
Listed Since: 13 February 2007

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Bloomsbury Licensing in International Strategy: A Guide for Planning and Negotiations

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