£265.48

E-Commerce, Marketing, and Consumer Behavior in the AI Era

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£265 today · previous high £265 · all-time low £162

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Last 62 days · 62 data points (no recent data)

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Price distribution over 62 days • 3 price levels

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Most common price: £163 (46 days, 74.2%)

Price range: £162 - £265

Price levels: 3 different prices over 62 days

Description

With the rapid growth of e-commerce, business activities have shifted to web platforms, allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions, with users sharing experiences, ratings, and recommendations on products and services. However, fake reviews have become a challenges, as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms. E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

Product Specifications

Format: hardcover
ASIN: B0DRMG2MNJ
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 20 December 2024
Listed Since: 26 December 2024

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E-Commerce, Marketing, and Consumer Behavior in the AI Era

This is the most expensive it has ever been. Walk away.

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