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Cognella Academic Publishing Integrated Marketing in a Modern World

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Description
Integrated Marketing in a Modern World provides readers with a clear understanding of the role and importance of integrated marketing communication in the development of comprehensive marketing plans for organizations. It also addresses the role and objective of each integrated marketing plan element, emphasizing how each element has a critical purpose in the development and execution of a winning marketing plan. Opening chapters introduce integrated marketing, review the key elements of a marketing plan, and speak to audience targeting and market segmentation. The book compares the ways in which outside agencies and in-house marketing departments operate, as well as the benefits and detractors of each. Additional chapters discuss the role of agency search consultants, critical elements of integrated marketing communication strategies across media, and how integrated marketing can build strong brands and drive sales. The final chapter features a collection of real-world case studies to demonstrate effective integrated marketing communication campaigns in practice. Based on the author's extensive experience in the advertising and marketing industry, Integrated Marketing in a Modern World is an exemplary resource for courses and programs in marketing.

Product Specifications
Brand
Cognella Academic Publishing
Format
paperback
ASIN
B0CPYLPDJ3
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
30 November 2023
Listed Since
11 December 2023

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