Where Shopping is an Adventure: A truly interactive shopping mall experince, where industry, commerce, making and doing, shopping and tours all overlap

This book is a must read for all Architects, Mall developers, Mall designers and owners. This book looks at a very different way of thinking about and designing Shopping Malls for the future. The book looks at what malls could become when overlapping all processes from manufacturing, assembling, tours, courses and shopping. It is about putting together mall designs which are an adventure for the whole family. This book is not about flowery concepts, its bold, straight to the point, a no nonsense look at some incredibly powerful concepts. Its simple in its approach, but could really completely change the way any developer thinks about designing malls. Its shockingly simple in analysis, but very powerful in what its proposing. There are some simple concept sketches supplied of the layout principles. These ideas can truly change cities shopping experiences in the same way the Changi airport has changed views on what happens at an airport. I've just used a simple mall I designed as an example - but its all about the concept - the ideas behind and in the making of the mall that count. The aesthetics and design and look of the mall in this book is not important at all - it merely serves as a backdrop for what I'm trying to put across. There are many great mall designers out there with wonderful designs - but its the concept driven layout and approach I'm getting at. Its a short book, but the idea is worth many millions in developments. I truly believe this could be a game changer for malls around the world.