Ricoh GR IIIx Digital Camera [Focal length 40mm] [Equipped with24.2M APS-C size large CMOS sensor ] [The ultimate snapshot camera] [Approximately 0.8 seconds high-speed startup] [High speed hybrid AF]

1. Newly designed, high-resolution GR lens The RICOH GR IIIx incorporates a newly developed 26.1mm F2.8 GR lens, which harmonizes exceptional image quality with a slim design. Unlike past GR-series models which featured a 28mm wide angle of view for exaggerated perspective, this lens provides a 40mm standard angle of view in the 35mm format, delivering images with a more natural perspective and a more truthful sense of depth for a completely different type of street photography. The newly designed optics incorporates two aspherical optical elements at most effective positions to reduce distortion and chromatic aberration to a minimum, while effectively minimizing the generation of flare and ghost images when shooting against backlight. In macro photography, the camera allows the user to move in on a subject to as close as 12 centimeters from the lens front end. Coupled with the standard focal length, it captures close-up images with a natural perspective, set against a beautifully defocused background. It also comes equipped with an ND (Neutral Density) filter, which closes the aperture down by two stops to capture high-contrast, high-resolution images with a variety of scenes and subjects and under varying shooting conditions. Its nine-blade diaphragm mechanism creates a natural bokeh (defocus) effect and a truthful sense of depth at open and larger apertures, while capturing beautiful light beams at closed-down apertures. 2. High-quality, high-resolution images The GR IIIx incorporates a large APS-C-format CMOS image sensor with an anti-aliasing (AA) filter-less design and a newly developed GR ENGINE 6 imaging engine to optimize its image resolving power. With approximately 24.24 effective megapixels, this image sensor assures super-high-resolution images rich in gradation. It is also compatible with multi-tone 14-bit RAW image recording. The camera also features the RICOH-original accelerator unit designed to optimize the image data delivered by the image sensor, and provides a top sensitivity of ISO 102400 for super-high-sensitivity photography. 3. Hybrid AF system for high-speed, high-precision autofocus operation The GR IIIx features a hybrid AF system combining a contrast-type AF mechanism superior in focusing precision with a phase-detection-type AF mechanism assuring high-speed focusing operation. During autofocus shooting, this AF system detects the subject’s face or eye with precision, focuses on it, and indicates the in-focus position on the LCD display using the AF frame. When the camera detects multiple faces, it automatically distinguishes the main subject from secondary ones and indicates this on the focus frame. Photographers can also change the main subject with simple touch-screen operation. A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use this function. 4. RICOH-original SR mechanism Three-axis, four-step shake reduction: The RICOH-original SR (Shake Reduction) mechanism means that the GR IIIx effectively compensates for camera shake at the time of shutter release. The three-axis mechanism minimizes the adverse effects of camera shakecaused by pitch, yaw and roll by as much as four shutter steps. Since the SR mechanism shifts the image sensor to the ideal position horizontally and vertically, the camera lets the user take advantage of the Auto Horizon Correction function to effortlessly optimize image composition. Measured in conformity with CIPA standards. RICOH-original AA Filter Simulator: By applying microscopic vibrations with sub-pixel precision to the image sensor unit during exposure, the camera’s AA (anti-aliasing) Filter Simulator provides the same level of moiré reduction as an optical AA filter. This innovative simulator allows the user not only to switch the AA filter effect on and off, but also to adjust the effect to the level best suited for a given subject. This function is available at shutter speeds slower than 1/1000 second. 5. Compact, lightweight design Despite the incorporation of the large APS-C-format image sensor and the newly developed optics with a longer focal length, the GR IIIx is designed to be extremely compact, functional and portable, in keeping with the GR-series concept of the camera as a pocketable imaging tool or a handy picture-taking tool. It also provides a host of user-friendly features — such as a short start-up time of approximately 0.8 seconds, control dials conveniently positioned next to the four-way controller, and effortless touch-screen operation — to enhance operability and allow the user to swiftly react to once-in-a-lifetime shutter opportunities. The exterior frame is made of highly rigid magnesium alloy to improve dependability and durability while being carried or stored. 6. High-definition LCD monitor with intuitive touch-screen operation The GR IIIx features a 3.0-inch high-definition LCD monitor with approximately 1,037,000 dots. Its touch-screen opera