Encyclopedia of Brand Communications (SYL+JAS BUREAU BRAND COMMUNICATION SERIES)

The Encyclopedia of Brand Communications is a capstone publication in brand communications that sets the tone of how brand communicators should approach stewarding the brands under their care. A compendium consolidating key research insights pertaining to issues on branding including digital marketing, PR, design, copywriting, copy strategy, cult branding, brand communities and tribes, brand personality, brand architecture, data analytics, amongst others, the actionable points move brand custodians from strategy to execution, whilst keeping their focus on retaining the brand DNA. A practitioner’s guide that needs to be within arms-reach of any marketer, its rich research contents also provide researchers / academia an excellent overview of how marketing theory in branding bridges into practice. Authored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com), omnibus is a must-have on the shelves of libraries and practitioners alike. -CONTENTS- Brand Personality Introduction to brand personality Brand quality Brand attraction, loyalty and love Luxury branding Corporate personality Brand personality dilution Brand architecture Brand Design Designing your logo Designing your website Designing your brief Designing your brand experience Designing your funnel Designing your customer loyalty programme Brand Community/Tribe Introduction to communities and tribes Brand tribe Brand engagement Forging internal tribes Brand authenticity From tribe to recurring revenue Cultifying a Brand Introduction to the cult Cult figureheads Cultified by association Cultifying your senses – doing it right Name, Nomenclature & architecture Branding at the granular Data Funnels Personas Pricing Digital Marketing Digital PR Selling Branding Content Strategy / Copywriting Readership: Brand communicators, researchers, advanced undergraduate and graduate students in advertising, PR and brand promotional communications. Connect with our brand communications agency at hello@sylnas.com today! Peruse our thought leadership content at www.sylnjas.com/bureau. == BIC KJSA Advertising BISAC BUS002000 BUSINESS & ECONOMICS / Advertising & Promotion BUS007000 BUSINESS & ECONOMICS / Business Communication / General BUS052000 BUSINESS & ECONOMICS / Public Relations