COLOR WOW Root Cover Up, Red – Instantly Cover Greys + Touch Up Highlights, Create Thicker Looking Hairlines, Water Resistant, Sweat Resistant - No Mess Multi Award Winning Root Touch Up

Product Description The first complete range of professional-formulation products engineered for epic colour. Created by renowned beauty product innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), Color Wow harnesses the power of breakthrough technologies to keep colour-treated hair at its peak. Federici Brands is a beauty brand incubator built on a 25 year heritage of award winning, problem solving firsts. Known for disrupting the industry with first and best-in-class technologies, Federici Brands finds joy in changing consumers’ lives with inventive products, engineered to solve real problems and deliver truly transformational results. The ground-breaking innovative formula makes Color Wow Root Cover Up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute. - No More Roots!! With the ease of a photo retouch tool, all shades seamlessly cover grey roots. - The blonde shade even covers dark re-growth in lightened/highlighted hair; never before has dark re-growth been 'lightened' without peroxide. - Pigments adhere to hair without being sticky or oily and without dulling. - Dramatically extends the time between coloring and highlighting. - Contains a variety of pigments and reflective properties to ensure shades look natural and easily match a wide assortment of hair colours. - Does not contain any waxes or dyes. - Water-resistant; lasts from shampoo to shampoo. - Available in six shades including platinum, blonde, light brown, medium brown, dark brown and black. Note: Date mentioned on the item is Manufactured date and not the Expiry date Directions Apply to dry hair with the small end of the brush, load with powder, pull hair flat and taut against head, press brush down firmly into roots starting from scalp and working out, do not use a sweeping motion, apply more powder if needed, lightly dust off any excess powder.