COLOR WOW Root Cover Up Brown - Instant Grey Cover, Sweat Resistant

Say goodbye to unwanted roots and grey strands with COLOR WOW Root Cover Up in Medium Brown. This temporary colour washes out with your next shampoo, so you can enjoy a flawless look without commitment. The silky powder glides onto the scalp, instantly filling thin spots and disguising exposed roots for a fuller, thicker appearance. Thanks to its reflective mineral formula, the colour blends naturally with your hair, delivering a multi-dimensional shine that mimics real pigment. Whether you're at the gym, caught in the rain, or simply sweating through a busy day, the water-and sweat-resistant finish stays put, eliminating the need for constant touch-ups. The same product works as a brow powder, helping to conceal sparse areas for a polished look from head to brow. Unlike traditional waxes or dyes, it never stiffens or dulls hair, leaving strands soft and movable. Created by industry innovators Gail Federici and John Frieda, this root cover up gives you salon-level confidence in minutes, every day.