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Do They Even Know We Are Here?: The Impact of Marketing on School Choice

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Price History & Forecast

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Last 61 days · 61 data points (no recent data)

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£44.36 £29.68 £32.88 £36.08 £39.29 £42.49 £45.70 01 August 2026 16 August 2026 31 August 2026 15 September 2026 30 September 2026
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Price Distribution

Price distribution over 61 days • 3 price levels

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Current Price
21 days · current 13 days 27 days 0 7 14 20 27 £31 £43 £44 Days at Price

Price Analysis

Most common price: £44 (27 days, 44.3%)

Price range: £31 - £44

Price levels: 3 different prices over 61 days

Description

This mixed-method action research study was prompted by the heightened competition faced by American, public K-12 schools for both students and the accompanying funding. This funding is crucial for adequately staffing schools and providing educational programs, athletics, and extracurricular activities. Traditional schools now find themselves amidst various options, including private, charter, and online schools, along with an increasing number of families choosing homeschooling. Through an original survey designed for this study and subsequent follow-up interviews with families, the researcher aimed to address two main questions: (1) What factors influence families in selecting one school over another? (2) Does consistent school marketing communication positively impact enrollment numbers? The study's findings confirmed the hypothesis that many families base enrollment decisions on the convenience of the home district and the availability of athletic and extracurricular activities. Additionally, it introduced the significance of positive and caring relationships between students and staff as an influential factor in school choice. Although this district did not experience an enrollment increase despite implementing a consistent school marketing communication plan, the research revealed a lack of adherence to the marketing communications plan.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 October 2024
Listed Since
29 October 2024

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