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£61.00

World Scientific Publishing Company QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT

Name: QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT
Brand: World Scientific Publishing Company
Price: 61.0 GBP
Availability: InStock

black & white illustrations

Balanced Scorecard

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Description

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

Product Specifications

Brand: World Scientific Publishing Company
Model: black & white illustrations
Format: hardcover
ASIN: 9814407712
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 05 December 2012
Listed Since: 03 June 2012

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World Scientific Publishing Company QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT

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