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Palgrave Pivot Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events (Mega Event Planning)

Name: Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events (Mega Event Planning)
Brand: Palgrave Pivot

Higher Education

Out of stock for 12 days. The last 3 returns each lasted under a day — get on the list.

Out of stock 12 days · last price £45 · usually back within 14 days

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Description

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states' 'soft power' strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept's founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type' to aid researchers in understanding the strategies employed by states in advancing their interests.

Product Specifications

Brand: Palgrave Pivot
Format: paperback
ASIN: 9811379548
Category: Books > Subjects > Science, Nature & Maths > Earth Sciences > Education > Higher Education
Domain: Amazon UK
Release Date: 14 August 2020
Listed Since: 29 June 2020

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Palgrave Pivot Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events (Mega Event Planning)

Out of stock for 12 days. The last 3 returns each lasted under a day — get on the list.

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