Springer Proceedings of the Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016): Social Sciences

This book features papers addressing a broad range of topics including psychology, religious studies, natural heritage, accounting, business, communication, education and sustainable development. It serves as a platform for disseminating research findings by academicians of local, regional and global prominence, and acts as a catalyst to inspire positive innovations in the development of the region. It is also a significant point of reference for academicians and students. This collection of selected social sciences papers is based on the theme “Soaring Towards Research Excellence”, presented at the Regional Conference of Sciences, Technology and Social Sciences (RCSTSS 2016), organised bi-annually by Universiti Teknologi MARA Cawangan Pahang, Malaysia. From the Back Cover This book features papers addressing a broad range of topics including psychology, religious studies, natural heritage, accounting, business, communication, education and sustainable development. It serves as a platform for disseminating research findings by academicians of local, regional and global prominence, and acts as a catalyst to inspire positive innovations in the development of the region. It is also a significant point of reference for academicians and students. This collection of selected social sciences papers is based on the theme “Soaring Towards Research Excellence”, presented at the Regional Conference of Sciences, Technology and Social Sciences (RCSTSS 2016), organised bi-annually by Universiti Teknologi MARA Cawangan Pahang, Malaysia.  About the Author Mohd Yusri Mohamad Noor holds a Masters in Science (TESL) and an honors Degree in Linguistics and Literature. His main research focus is English Literary, Linguistic Studies and Multiple Intelligence. With 18 years teaching experience in English proficiency, English for Occupational Purposes, linguistics and literature, he is documenting Batek Aslian language in the Kuala Tahan National Park as a follow-up from his 2010 FRGS grant on endangered languages. He also holds the administrative post of Coordinator of Mandarin Language at Universiti Teknologi MARA Cawangan Pahang. Badli Esham Ahmad is a senior lecturer in the Academy of Language Studies, UiTM Pahang and has over 15 years of teaching experience. He has taught various subjects from diploma to degree level including Business English, Sociolinguistics, and Introduction to General Linguistics. He is actively involved in research activities and his research interests are in self-directed learning and adult learners. Currently he is the Coordinator for UPENA (Unit Penerbitan UiTM) for Universiti Teknologi MARA Cawangan Pahang. Mohd Rozaidi Ismail is a Senior Lecturer with the Academy of Language Studies at Universiti Teknologi MARA Pahang. With more than 15 years of teaching experience at the tertiary level, his primary interests include ESL Education, Instructional Design Technology and E-Learning. He is currently researching on design and development of online instructional systems and tools for language teaching and learning. He has also been actively involved with numerous in-house and professional editorial projects ranging from students' dissertations to commercially published academic, reference and general books. Currently, he is also the Lecturer-in-Charge for English for Workplace Communication at Universiti Teknologi MARA Cawangan Pahang. Hasnizawati Hashim completed her MSc in Management Technology at the Faculty of Management, University Teknologi Malaysia (UTM). She received her BBA (Hons) from the School of Management, Universiti Utara Malaysia (UUM). She was a lecturer in a private college from 1998 to 2004, and has been working with Universiti Teknologi MARA (Pahang) since May 2004. She has 17 years of teaching and 10 years of researching experiences. She has received many research awards and other awards related to writing and publishing articles and excellence services.